HTML email templates have grown in popularity over. An example is using #ccc instead of #cccccc when using hex colours. Can I use CSS <styles> in the <head> of an HTML email template? Also why do they keep using them? In CSS what's the difference between ^= and ? What are the HTML CSS admin templates used for? HTML: My job involves. Using CSS in Email Templates. Overview. Most organizations choose to send commercial email messages in HTML format opposed to plain text because HTML allows for flexibility in custom design elements such as fonts, colors, images, and layout components. CSS language is frequently used to accommodate advanced styling in web design, but even the most experienced web designers will find that using CSS in an email template can be difficult. While most major web browsers try to respect certain standards to ensure that web pages appear the way their designers intend, the email clients that will render an email template are far less consistent. The following article recommends best practices for styling HTML email messages with CSS from code view. Be sure to check out the. For more granular control of the code, users can toggle from this design view to a code view. Instead, use inline CSS. Some email clients strip out < head> and < style> tags from emails, and external style sheets are largely ignored. Therefore, every HTML element must be styled using inline CSS by virtue of the . Inline CSS is a method of using CSS within your HTML content instead of storing it in an external CSS file. For example, each paragraph of text will have an independent style declaration, such as: < p style=. Thankfully, there are several free tools available online to convert traditionally styled HTML content to inline styles; we have included links to some of these in the Additional Resources section below. Declare Font Styles Near the Text. Declare all font styles within the element closest to the words you are styling. This will often be inside the < p> tags. If you want hyperlinks to display in a style other than the default blue underlined style, you must use CSS to declare the preferred style inside the < a> tag. Use Nested Tables. Avoid layout- specific CSS in the < body> tag. Instead, create nested tables to control layout design. While tables are generally reserved for presenting tabular data in web layouts, HTML design for email requires the use of tables for just about everything when it comes to layout. Ignore what you learned about the evil HTML table and get ready to nest tables inside of tables inside of even more tables. HTML table attributes (instead of CSS) should be leveraged for table design and layout purposes: width, height, bgcolor, align, cellpadding, cellspacing, and border. Limit inline CSS table styles to padding, width, and max- width. Use Tables to Position Images. Avoid using CSS inside the < img> tag to position images. Instead, position images using table cells. For complete results for all 24 email clients, download the guide to CSS support in email clients as an Excel spreadsheet. A major step back for HTML email design. There are many rules for using images in HTML email templates, but making sure images appear where you intend them to appear will depend on properly nested tables. Unlike traditional web pages that are often stored on a shared file server, HTML email content will be rendered in remote email clients, thereby losing any relationship to local file directories. For this reason, relative link paths like /graphics/image. Instead, write out the entire absolute path to the image. Absolute paths will include the website URL before the specific directory location of the image file (e. That is why it is essential to also include a descriptive. The text defined in this attribute will be displayed for the viewer even when images are blocked by their email client. Do Not Use Background Images. Avoid background images. Instead, embed HTML images directly on the page. It is true that some email clients will respect the HTML . If your email design is background- image dependent, it is time to reconsider the design. Design Responsively. Get 1,320 Email templates. All from our global community of creatives. HTML Popular Items; All Items; Admin Templates; Corporate; Creative; Entertainment; Mobile; Nonprofit; Personal; Retail. Using HTML Email Templates. When you run a test they tell you exactly what HTML/CSS is not supported in each email client. Desktop email client usage is diminishing as tablets and smartphones take over. In fact, more than half of all emails opened in 2. With such diversity of device size, it is essential to design HTML emails using responsive web design techniques that will adjust content to the screen size of the reader's device. One of the easiest ways to create responsive content is to use only percentage widths (opposed to fixed pixel widths) for tables, but we have included links to more complete tutorials in the Additional Resources section below. Send in Plain Text, Too. Because it is virtually impossible to create an HTML email that will render identically in every email client, satisfy the most finicky clients with a plain- text alternative to your message. If the recipient has specified that they only want to receive plain- text email or if the recipient's email client rejects your HTML version, the plain- text version will be delivered instead. A plain- text message will contain no images or text formatting. It is not the prettiest option, but it will at least ensure that your message is reaching the widest audience possible. Sugar's email template wizard allows you to craft an entirely plain- text message or to include a plain- text alternative with your more robust HTML email campaign. For more information on creating HTML and plain- text email templates in Sugar, please refer to the Emails documentation. Test, Test, Test. No matter how many rules you follow, you will probably never get an email message to render identically in all email clients and devices. That is why thorough testing of your message over multiple platforms is essential. Pay particular attention to the email clients that are most popular overall (highest email client market share) and the ones that are popular with. Remember that any change to the template to accommodate one client may break the design in another client. Obey the Law. Always abide by CAN- SPAM regulations (or the relevant laws in your country). All commercial email messages sent to or from the United States must comply with the law known as the CAN- SPAM Act. Compliance guidelines are exhaustively outlined on the FTC's Bureau of Consumer Protection website. Some (but not all) of the required message elements to include in your business emails are: A message identifying the correspondence as an advertisement. Your valid physical postal address. A clear and conspicuous method to opt out of getting email from you in the future. In addition to the CAN- SPAM law, you must also comply with the anti- spam laws of the countries in which your recipients live. For example, if your email subscriber list contains recipients in both the US and Canada, you must check the Canadian spam laws to confirm that your message and sending practices are also compliant for your Canadian audience. Failure to comply with these laws could result in steep fines and sending penalties including blacklisting of your sending domain. For more information about the CAN- SPAM Act and the spam laws in other countries, please refer to the Additional Resources section below. Additional Resources. Last modified: 2.
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